Corp steps up to take on commercial role

Mr Corp, 32, has been marketing manager for the Huddersfield-based firm and its house brands for nearly three years and now takes on the added responsibility of the role of commercial manager, which has been vacant since April.

Company owner and founder John Andrew said: “The commercial side of Direct Golf – working with the trade to open up our existing customers to further great opportunities – has expanded considerably over the past few years and has been working really well.

“However, rather than fill the vacant position of commercial manager from outside, we have opted to broaden Simon’s remit within the company to also take on the role of commercial manager, a role with which he is already familiar and dealing with clients which, in many cases, he already knows very well.

“We believe this continuity will benefit both Direct Golf and its increasing customer base.”

Mr Corp also takes on responsibility for advertising budgets, managing the John Letters brand and overseeing the academies.

Earlier this year, commercial activity saw Direct Golf increase its sponsorship of Yorkshire County Cricket Club, increasing its branding presence in and around Headingley, the cricket club’s home for almost 125 years.

It also launched a new loyalty card system which saw 10,000 customers sign up within the first few weeks, while appointing Chris Clarke as the company’s marketing co-ordinator,.

Direct Golf UK, which was founded by Mr Andrew in 1991 as a small shop in Huddersfield, now has 20 branches nationwide.