Domino’s sales rise as lockdown leads to households ordering record numbers of pizzas

Domino’s Pizza enjoyed a boost in sales as lockdowns saw households order pizzas in record numbers, the company said.

Domino’s Pizza added that £9 million was spent on coronavirus support for franchisees

Bosses said sales jumped 11.4% to £1.35 billion in the 12 months to December 27 with profits after tax soaring from £2.8 million to £39.7 million.

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Domino’s Pizza added that £9 million was spent on coronavirus support for franchisees to update their stores and continue trading under restrictions and social distancing.

UK online sales were up 23.9% and sales via the app also rose 26.2%, with online sales now accounting for 94.3% of delivery sales in the UK. However, in-store collections plunged and remain at just 60% of 2019 levels.

The company added it had made “an attractive offer” to franchisees in the hope of resetting years of fractious relationships with partners and plans to open 200 new sites to hit total sales of between £1.6 billion and £1.9 billion.