Doors 2 Floors: New website launch for Batley firm as part of major growth drive
Yorkshire firm Doors 2 Floors has launched a new website as the company forges forward with a growth strategy “cement” its position as one of the UK’s leading door retailers.
The announcement also comes as the Batey-based firm prepares to take part in London Fashion Week later this year, in a move the company believes will make it the first ever door company to be featured on the fashion week catwalk.
The company’s new website is set to launch this week and has been designed to support the additional demand the company hopes to attract over the next few years.
Speaking to The Yorkshire Post, Doors 2 Floors managing director, Ismaeel Basar, said: “From a team of two in 2009 we've now got a team of 15, and we've got transport literally going up and down the country every single day.
“Our plan in the next five years is obviously to try and get out there as much as we can.
“We've got London Fashion Week coming up, and we're the first ever door company to be in the London Fashion Week.”
Mr Basar said the company was also planning to launch internationally, with hopes to become active in Europe in the next three years.
The company’s feature in London Fashion Week will see one of its doors placed on a catwalk with Doors2Floors branding, with models then walking in and out of the door.
The company said it had also decided to launch the new website due to the need for a “faster, more intuitive and conversion focussed platform”.
Mr Basar added: “The new website is a key part of our wider growth strategy. Over the past few years, we've invested heavily in expanding our product ranges, strengthening our logistics and warehouse operations, enhancing customer service and growing our national brand.
“The website complements those investments by creating a digital platform capable of supporting increased online demand, future product launches and more sophisticated digital marketing campaigns.
"It represents another important step in our ambition to cement our position as one of the UK's leading door retailers.”
News of the website comes after May saw Doors 2 Floors announce plans to open a new showroom in Leeds, alongside a warehouse facility in Doncaster, adding to its existing office and showroom in Batley and an established showroom in Bradford.
The company said the new Leeds showroom is set to provide an “enhanced retail experience” for customers.