Guinness maker Diageo sees sales and profits slip during 'challenging year'

Diageo revealed sales dropped for the first time in around four years, amid weaker demand for scotch and rum.

Reported net sales slid by 1.4 per cent to £15.8bn over the year to June 30, as it was impacted by unfavourable currency rates and declining sales volumes.

Organic sales were down 0.6 per cent as an increase in price and sales mix was offset by a 3.5 per cent fall in the volume of products bought, driven by a 21.1 per cent plunge in Latin America and the Caribbean.

Diageo also said volumes were lower in North America amid a challenging consumer backdrop.

In Europe, the company saw organic sales rise 3 per cent driven by jumps in Great Britain and Ireland, and Turkey.

European growth was supported by strong sales of Guinness, particularly in Britain, helping to drive an 18 per cent jump in its beer sales across the continent.

Spirit sales in the region were however down 1 per cent, as strong demand for Baileys and Raki was more than offset by declining demand for scotch, gin and rum.

Across the whole business, it saw a 7 per cent decline in the volume of scotch sold, while rum fell 11 per cent.

Meanwhile, the company said organic operating profits fell by 4.8 per cent to £4.7bn.

Debra Crew, chief executive, said: “While fiscal 2024 was a challenging year for both our industry and Diageo with continued macroeconomic and geopolitical volatility, we focused on taking the actions needed to ensure Diageo is well-positioned for growth as the consumer environment improves.

“With iconic brands that have been enjoyed for decades, Diageo takes a long-term view, and will continue to invest in our brands, people and diversified footprint to deliver sustainable, long-term growth and generate shareholder value.”