HEAT mystery boxes set blazing trail for online designer fashion shopping

A YORKSHIRE entrepreneur is setting a blazing trail for online designer shopping with the launch of HEAT - mystery boxes containing high value fashion items at bargain prices.

HEAT box customers register their sizes then a box turns up with items ranging from designer coats, tops, shoes and trainers to hats and bags - worth substantially more than the price paid for the box.

Boxes are from £299 but shoppers are guaranteed one to three items with a recommended retail price of between £500 to more than £900.

And it's not just bargain hunters who are fans of the new concept. Celebrities and social media influencers have been raving about the new brand, sending its Instagram account to 626,000 followers in just eight months at www.instagram.com/heat.

Supermodel actress Jourdan Dunn was posted on Instagram stepping out on her birthday wearing a HEAT box item by American designer Rick Owens.

The company launches its latest drop tonight, Thursday, August 13, at 8pm - available exclusively at www.heat.io

HEAT is building on the success of its original Streetwear box, that has sold thousands of units across the world, by extending its product line to present the Contemporary Box; offering luxury products from high-end fashion houses with a more refined aesthetic.

Other exciting developments coming soon include a range of collaboration boxes and subscription plans.

HEAT has recently opened its new fulfilment centre in South Yorkshire, home to two of the company’s founders, Managing Director Joe Wilkinson and Buying Director Mario Maher.

Joe said “Having left Sheffield to pursue my ambition of building a fashion career in London, Milan and Los Angeles – for the HEAT team to base our first UK fulfilment centre in South Yorkshire has made it extra special for me.

"We know that we will be able to attract some fantastic staff from the region to work alongside the HEAT teams in Milan, London and Los Angeles to help drive the business forward”.

Mario added “We pride ourselves on working with the most sought after and exciting brands around the world and have worked hard to broaden the styles we now cater for. We have fashion houses calling us on a daily basis to discuss partnership opportunities. We are moving towards becoming a significant force within the fashion industry”

Frazier Khattri, another co-founder of HEAT and a member of the world famous FaZe Clan said “After nine months of successfully building momentum with a series of exclusive drops, the response to HEAT has been insane.

"Over the coming months we will be expanding our influencer network and developing a range of exciting brand collaborations with a number of globally recognised businesses and public figures, taking HEAT to the next level”

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