The opening of Willerby’s showground, in Southport, during the company’s 75th anniversary year, comes as lockdown restrictions are eased to allow holiday parks and non-essential retail to open.
A spokesman said: "The latest dedicated, Willerby-managed site builds on the success of the company’s showgrounds at its headquarters in Hull, and at Livingston, in Scotland, and marks a new milestone in the company’s growth."
"Willerby has invested £750,000 in its latest showground and the opening comes as the UK holiday industry is set to enjoy a bumper spring and summer, with COVID- 19 restrictions lifting nationally, while uncertainty remains over foreign travel."
Peter Munk, CEO of Willerby, said: “This is a very exciting step in Willerby’s journey, as we celebrate our 75th anniversary year. We are very proud of the company’s history and rich heritage, but it is important to always look forward.
“The opening of our wonderful new showground, in a prime location for the holiday home industry, comes as the country begins to open back up after an incredibly challenging time.
“It has also been a period when many people have realised that spending time with family and friends is what really matters to them and, in this respect, the UK staycation has never been more appealing.”
Research conducted last year by Willerby, working with GP and television personality Dr Hilary Jones, highlighted the significant mental health benefits of taking numerous short breaks over longer holidays.
Mr Munk said the issue has never been more important, as the country emerges from its third national lockdown.
“At a time when many people are looking at how they can make the best and most enjoyable use of their time, the positive impact short breaks can have on mental health are being widely acknowledged,” said Mr Munk.
“Many people are considering buying a holiday home for the first time."
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