Irn-Bru: AG Barr buys Fentimans and Frobishers in deals worth over £50m
Irn-Bru maker AG Barr has revealed deals worth more than £50m to snap up soft drinks rivals Fentimans and Frobishers as it said it was set for a double-digit hike in annual profits.
The Scottish firm told shareholders it completed a roughly £38m deal to buy Fentimans on Monday, in a move funded through a combination of cash and debt.
It also closed a deal at the end of its financial year to January to buy Devon-based juice business Frobishers for £13m.
Cumbernauld-based AG Barr unveiled the acquisitions as it reported a “strong” financial year, with increases in sales and profitability, which it said had put it on track for double-digit growth in underlying pre-tax profits for the year to January 31.


Annual revenues rose to around £437m, up 4 per cent on the previous year, and earnings were also helped by ongoing cost savings and investment in its supply chain.
Euan Sutherland, chief executive of AG Barr, said: “Our top and bottom-line performance for full-year 2025-26 is in line with expectations, and importantly we have laid strong foundations for future growth.
“We enter 2026-27 with good momentum in our core brands and from the introduction of exciting new products.”
