Joanie: 13 jobs lost as Yorkshire-based fashion brand ceases trading
Jobs have been lost at a Yorkshire-based fashion brand which has fallen into administration after facing “sustained financial challenges”.
Alastair Massey and Phil Armstrong of FRP were appointed as Joint Administrators of Skipton-headquartered Joanie Limited on Tuesday.
In a statement, the administrators said: “The Yorkshire-based fashion brand has ceased trading following the appointment and, regrettably, all 13 employees have been made redundant.
"The Joint Administrators are supporting affected employees and providing information on making claims to the Redundancy Payments Service.”
The statement added: “Founded in 2016, Joanie built a loyal customer base and became known for its distinctive womenswear collections and strong ethical values.
"However, the business faced sustained financial challenges in recent years arising from a combination of Brexit-related disruption, the impact of Covid-19, ongoing economic uncertainty and increased barriers to international trade.
“In addition to supporting employees, the Joint Administrators are focused on realising the remaining assets of the business for the benefit of creditors.”
Alastair Massey, Restructuring Advisory Partner at FRP and Joint Administrator of Joanie Limited, said: “Joanie established a well-regarded brand with a loyal following, but a prolonged period of difficult trading conditions ultimately proved insurmountable.
"Our immediate priority is to support affected employees and to maximise realisations for the benefit of creditors.”
In a post on Instagram, Joanie, which described itself as “feel good clothing with a nod to nostalgia”, thanked its customers, adding: “We’ve tried our very best to respond to the adverse trading conditions we’ve faced and find the strength and means to keep going, but unfortunately there is no more.”