Leeds digital and creative agency Zeal has acquired tech firm Appmetrix.

Zeal works with a variety of consumer brands, charities and public sector organisations and now hopes to enhance its current offering with the acquisition of Appmetrix, also based in

Leeds, which specialises in creating digital platforms through web and mobile development.

Jane Rutter, Zeal CEO, said: “We are committed to helping our clients grow and are constantly looking for new ways to provide the best products to support that growth.

From left, Zeals CEO Jane Rutter and Managing Director Mike Jacques mark the
exciting acquisition of Appmetrix by welcoming Robert Durkin, who will continue as Chief
Technology Officer. — From left, Zeals CEO Jane Rutter and Managing Director Mike Jacques mark the exciting acquisition of Appmetrix by welcoming Robert Durkin, who will continue as Chief Technology Officer.

“We think investing in this area is a great opportunity and will complement our existing services, whilst at the same time future-proofing the agency to offer the potential for growth at a time

when many agencies are struggling to survive.

“With our working cultures already very much aligned too, we simply had to say yes to it.”

Mike Jacques, Zeal managing director, also welcomed the move. He said: “This is a very exciting expansion of our agency, embracing all that technology has to offer to help meet our

clients’ growing needs, whilst at the same time putting us at the cutting edge of marketing and software innovation.

“We very much look forward to working together to see what we can achieve.”

Appmetrix is 10 years old and includes the likes of Marks & Spencer, John Lewis, Nestle, lastminute.com and Microsoft as clients.

The value of the deal has not been disclosed.

Leeds-based Zeal pledges to grow after acquiring Appmetrix