Leeds Beckett University announces partnership with Doncaster-based Westdale Group

Westdale Group is a provider of whole house refurbishment services – such as external wall, cavity wall, and loft insulation – through a group of companies. The companies specialise in projects for local authorities, housing associations and contractors for both social housing and commercial properties, as well as designing and manufacturing their own insulation products under the brands Structherm and ArtBrick.

Dr Catherine Ashworth, senior lecturer in global and strategic marketing at Leeds Beckett University and KTP project lead, said: “Westdale is well regarded in the industry and this project will support them in leveraging this reputation to increase market share to grow both turnover and profit. By embedding advanced strategic marketing and new branding capabilities, we will improve Westdale's position in the supply chain and procurement frameworks, realising their ambition to bid for larger and more prestigious contracts.

“Through this partnership, we will address a complex set of challenges, creating a more sustainable platform for onward growth and embedding a business model across the group of companies, that is more dynamic and agile.”

Westdale will have the opportunity to work with research academics across Leeds Beckett University, including experts in the field of construction materials and building energy efficiency based in the Leeds Sustainability Institute and School of Built Environment, Engineering and Computing. Leeds Beckett students will have opportunities to benefit from the collaboration through student projects and learning through teaching and real-life case studies.