Leeds company works with Global Witness whose research inspired Hollywood movie Blood Diamond
Non-governmental organisation Global Witness was founded in 1993 and is based in London, with offices in Washington D.C., Brussels, and São Paulo, Brazil.
A spokesman said: “Historically, the organisation investigated all manner of corporate wrongdoing, most famously, its work formed the basis of the movie ‘Blood Diamond’.
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Hide AdBlood Diamond, which was released in 2006 and starred Leonardo DiCaprio, told the story of the civil war in Sierra Leone. It took its title from diamonds which are sold to finance wars.
Today Global Witness’ work focuses on deforestation, fossil fuels, land and the role of big technology companies.
Something More accepted the brief to help Global Witness define its purpose and visual identity to create a platform for campaigning.
Stephen Woowat, Creative Partner at Something More, said: “Our role was to ensure the brand always worked in service of the real human story.
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Hide Ad"The new identity reflects the ongoing work Global Witness does to help expose the issues that matter. We needed to help Global Witness become a universal and recognisable symbol for ‘see and speak the truth’.”
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