Leeds consultancy Propaganda making six-figure investment in AI-enabled intelligence platform
Leeds-based independent brand consultancy Propaganda is making a six-figure investment in the creation of an AI-enabled strategic intelligence platform.
The firm has selected digital transformation specialist technology consultancy Audacia for the task of creating the platform.
Craig Harrold, Managing Director at Propaganda, said: “For 30 years we’ve built a body of knowledge around what actually drives brand growth and valuation. Not theory, but real-world transformations across sectors. This six-figure investment allows us to protect, interrogate and scale that intelligence. Augmenting and enhancing our consulting team, process and impact.
“As AI continues to reshape the consultancy and marketing landscape, our clear position is that intelligence should be re-engineered, but judgement remains human.
Philip White, Managing Director at Audacia, added: “There’s a lot of noise around AI adoption right now. It’s easy to default to generic LLM tools to automate what’s gone before. What impressed us about Propaganda is their clarity of purpose - they’re not looking to replace strategic thinking; they’re looking to augment and compound it.
"Our experience building secure intelligence platforms for blue-chip organisations means we understand how to engineer systems that enhance human decision-making in high-stakes environments. This programme embodies that approach.”