Lidl GB set to more than triple number of plant-based products in its stores
The supermarket chain Lidl GB is poised to more than triple the number of plant-based products in its stores after seeing a 12 per cent increase in demand over the past year.
From this month, selected stores will introduce new items including plant-based burgers, sausages, mince and nuggets ahead of a national roll out by January 2025.
A spokesman said: “Through the expansion of its plant-based range and increased visibility in store through a dedicated plant-based fixture, along with increased marketing, the discounter is set to increase sales further, with plant-based protein sales (tonnage) accounting for 25 per cent of its total protein sales by 2030, a target that supports the shift towards meeting the EAT Lancet Planetary Health Diet 2050 goals.
“Lidl GB is also committing to doubling the proportion of sales of plant-based protein from dairy alternatives in the same period. These new targets are set to feed into its commitment aimed at achieving Net-Zero by 2050.”
Richard Bourns, Chief Commercial Officer at Lidl GB, commented: “Meat, poultry and dairy play an important role in our diets, which is why we’re investing heavily in British farming to ensure that our suppliers are set up for future growth, and customers have access to the best quality British produce.
"At the same time, we know that as a society we need to incorporate more plant-based foods into our diets to ensure balance.
"That’s why we are proudly standing behind the planetary health diet, which is key to achieving a more healthy and sustainable future and supports our Net-Zero ambitions.”
"Our commitment to sustainable proteins will contribute to significantly reducing our scope 3 CO2 emissions and support a more balanced and sustainable food system for the future.”