Mamas & Papas: Yorkshire brand confirms wave of new openings after 'landmark' financial results
Yorkshire-based nursery brand Mamas & Papas has confirmed the first wave of new openings under its expansion strategy after posting what it described as a “landmark set of financial results”.
The business, which designs and retails nursery furniture, travel systems, clothing, baby equipment and gifts, has opened a new concession at Marks & Spencer’s London Colney store and a new standalone store in Limassol, Cyprus – its third in the country with franchise partner Voici La Mode Group.
The company added that further UK and Middle East sites are also planned in 2027, the latter with its long-standing partner across UAE, Saudi Arabia, Kuwait, Bahrain, Qatar and Oman.
it comes after Huddersfield-based Mamas & Papas first announced its new growth plan in August of last year.
Spaking on the plans, Sarah Ashby, chief operating officer of Mamas & Papas, said: “We see significant opportunity to take Mamas & Papas to more parents, both in the UK and internationally, and these latest openings mark the next phase of that growth.
“Physical retail is paramount in the nursery category. Not only do parents want to see and try products, they value the expertise, reassurance and advice our teams provide when making major purchasing decisions on their parent journey.”
Mamas & Papas now operates 22 standalone UK stores, 42 concessions and 51 partner store locations across 21 international territories.
The openings coincide with the firm’s latest financial results for the 12 months to 30 March 2026.
The company posted a profit before tax increase of 59 per cent to £3.9m, alongside revenue up 2.2 per cent to £165.8m.
Earnings before interest, tax, depreciation and amortisation rose 26 per cent to £14.2m.
The business also grew its share of the UK nursery market to 25%per cent.
Speaking on the firm’s results, Ms Ashby added: “After delivering a landmark set of results last year, our focus now is on expanding our presence in the right locations and with the right partners, while continuing to invest in the experience and proposition that have made Mamas & Papas the UK’s leading nursery brand.”
The results follow the recent completion of a refinancing from the firm.
Existing investor Bluegem Capital Partners reinvested alongside several new investors, including global alternative investment manager Cheyne Capital.
Announcing the refinancing in August, Steve Parkin, executive chairman of Mamas & Papas, said: "This refinancing is a vote of confidence in our strategy, performance, market leadership and forward potential, and provides a strengthened capital structure to support the execution of that strategy.
"Our focus remains unchanged – building an even stronger Mamas & Papas brand worldwide and growing our community of new and expectant parents who rely on us for the best advice, design, quality and range. This is what drives sustainable growth in our category.”