Marston’s and Fuller’s: Pub giants sold millions of pints of beer during World Cup
Pub giants Marston’s and Fuller’s sold millions of pints of beer as the World Cup helped to boost summer sales.
Both companies said the flurry of football matches helped drive more customers into venues, alongside warm summer weather.
Marston’s said it served two million pints across England’s World Cup fixtures alone, as the team reached the tournament’s semi-finals.
Like-for-like sales were 22% on England’s matchdays, with sales at its Grandstand sport-focused venues surging by around 170% year-on-year, according to the Wolverhampton-based business.
Justin Platt, chief executive of Marston’s, said: “Our pubs have delivered a strong start to the summer, with an excellent World Cup once again underlining the enduring role of the community pub as the place the nation comes together to cheer the moments that matter.
“Our new Grandstand pubs have been leading the way and continue to perform ahead of expectations.”