Meadow Foods launches wholesale brand

The £400m-turnover firm, which operates from factories in Holme-on-Spalding Moor, Chester and Peterborough, supplies milk and dairy-based ingredients to the food manufacturing sector.

Its Green Valley Dairy range will produce products for wholesalers, caterers and restaurants.

The line includes full and low-fat soft cheese, mascarpone, crème fraiche, set soured cream and sweetened condensed milk.

Green Valley Dairy will be sold directly to food service, wholesale and distributors in a range of packaging sizes.

Managing director Mark Chantler said the launch of Green Valley Dairy is the “logical progression” for the business.

He said: “This is a logical progression for the business as it opens new markets and opportunities for our quality dairy products.

“We intend to run Green Valley Dairy as an independent brand to Meadow Foods, whilst still using our business’ proven experience and expertise in the dairy sector.

“We’ve already seen some positive interest and orders for the product from wholesalers and end users alike.

“We’re excited by the opportunity that Green Valley Dairy presents in capturing the premium yet affordable end of the food service marketplace.”

Meadow Foods was founded in 1992 and now employs more than 275 people across its three sites.

The firm has a dedicated and secure supply of more than 600 million litres of milk per year, working with a network of 600 farmers who supply Farm Assured quality milk.

Last year, the firm supplied over 100,000 tonnes of dairy ingredients to manufacturers of prepared foods, bakery, confectionary and ice cream.