More people are using artificial intelligence to write cards and create pictures, says Moonpig
More gift-givers are using AI to write their cards or generate personalised content such as stickers and images, Moonpig has revealed.
The online cards and gifts business said it had invested heavily in artificial intelligence (AI) which can “lower barriers to content creation”.
It said creative features were used in 31 million greeting cards in the year to the end of April, double that of the previous year.
This includes personalisation such as video and audio cards, and AI tools such as handwriting, stickers and face swap, which merges a person’s face from a photo into a greeting card image.
People can also choose to use the AI writing assistant by typing in prompts when they are creating a card and AI will generate the text to go in it.
“As advances in AI continue to lower barriers to content creation, we believe the ability to reliably manufacture, personalise and deliver products at scale becomes increasingly important,” chief executive Catherine Faiers said.
Moonpig’s overall revenues increased by 8.6% year-on-year to £284.5 million.
The company said that this partly reflected customers upgrading orders with higher-priced gifts and larger-size cards and choosing next-day tracked delivery.