Morrisons appoints strong men and women for '˜Black Friday' heavy lifting

Morrisons employs in-storeÂ strongmen andÂ strongwomenÂ to help customers carry their shopping during BlackÂ Friday week, which the supermarket isÂ predicting will be theÂ heaviest shopping week of the year.Â WithÂ a selection of heavyÂ deals on offer,Â includingÂ the 7kg whole leg of Serrano ham and 5 litre kegs of OldÂ SpeckledÂ Hen, and as part of MorrisonsÂ Here To Help initiative, each of its 492 stores will have a dedicatedÂ strongman orÂ strongman in-store to help customers to lift the heavy loads throughout the day.Â Copyright:Â Sandy Young / Morrisons

Morrisons has appointed in-store 'strong men' and 'strong women' to help customers carry their shopping during Black Friday week, which the supermarket is predicting will be the 'heaviest' shopping week of the year.

Deals across the Bradford-based supermarket chain’s stores - which run from Monday to Friday - are expected to increase the weight of shoppers’ bags significantly.

A Morrisons spokesmans said: “As part of Morrisons’ ‘Here To Help’ initiative, each of the 492 stores will have a dedicated strongman or strongwoman- one of the fittest people in that store - who will be available throughout the day to lift heavy loads and help customers carry particularly heavy items to their cars.”

Once they’ve paid for their shopping, customers who need help getting their shopping bags to their cars can call at the store’s customer service desk, which will put out a tannoy appeal for the store’s “strong person” to come and help them.

Gary Mills, Morrisons’ group retail director, said: “With this week likely to be our heaviest of the year, customers may need help carrying large items to their cars, so we will be offering our strongest shopkeepers to help carry the load.”