Morrisons introduces limited edition heritage butter packaging design to celebrate 125 years
Morrisons is celebrating 125 years since its founder William Morrison started the business as an egg and butter market stall by introducing a limited-edition heritage butter packaging design – which was one of its first ever products.
Customers can purchase the Morrisons British Salted Butter, or unsalted option, for the next four weeks while stocks last.
The heritage butter packaging features a Union Jack, gold wrapper and blue and red accents, celebrating Morrisons long-standing support for British foodmakers.
Professor Rachel Bowlby, FBA, author of Back to the Shops, The High Street in History and the Future, said: “Butter has always occupied a unique place as an everyday luxury food.
"Morrisons first customers of 1899 would have had their butter carefully weighed out by the pound or half pound across the counter.
"Without home refrigerators, it would have been kept in the larder before being brought out for tea. Butter was a special treat then and it still is now: perfect to celebrate this 125th anniversary.”
Today, Bradford-headquartered Morrisons operates 497 supermarkets and over 1,600 convenience stores nationwide.
Morrisons is British farming’s single biggest direct customer and employs over 100,000 staff including over 6,500 trained butchers, bakers, fishmongers, cheesemongers, florists and other skilled store specialists.
Gail Paddy, own brand director at Morrisons, said: “It’s a huge year for us and we want our customers to join in our 125th anniversary celebrations.