Morrisons launches new media group to help brands better reach customers
Morrisons has launched an internal advertising agency team to help supplier brands to deliver high-performing marketing campaigns to its customers.
Morrisons Media Group, for suppliers who stock their brands and products in Morrisons stores, was revealed at its annual supplier conference in Bradford.
The new team aims to help brands advertise to customers through Morrisons’ owned and external media platforms via one central function.
Morrisons has partnered with commerce marketing specialist, SMG to deliver the service.