Morrisons revives 'More Reasons To Shop At Morrisons' TV advertising campaign

Morrisons is reviving its famous “More Reasons To Shop At Morrisons” advertising campaign which was introduced by the late Sir Ken Morrison, the supermarket chain’s former chairman.
By Greg Wright
Published 22nd May 2023, 08:41 GMT

Morrisons said the catchphrase still resonates strongly, despite last being used in 2006. The Bradford-based supermarket chain has also announced the nationwide rollout of its new Morrisons More Card loyalty programme, which includes the return of the Morrisons Fivers.

Rachel Eyre, chief customer and marketing officer at Morrisons, said: “Customers have been telling us how much they have missed the Morrisons Fivers and so we’ve brought them back as part of a radical overhaul of the Morrisons loyalty scheme.

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"The new More Card - which replaces the My Morrisons scheme - will enable customers to earn points on selected purchases, including fuel, and redeem those points for fivers off their shopping. The card will also give customers access to exclusive More Card prices with market-leading discounts on customers’ favourites.

As well as the new loyalty scheme, a new advertising and brand campaign launches today which revives the “More Reasons To Shop At Morrisons”, which was introduced in Sir Ken Morrison’s time, last being used in 2006. Picture: Owen Humphreys/PA Wire.As well as the new loyalty scheme, a new advertising and brand campaign launches today which revives the “More Reasons To Shop At Morrisons”, which was introduced in Sir Ken Morrison’s time, last being used in 2006. Picture: Owen Humphreys/PA Wire.
As well as the new loyalty scheme, a new advertising and brand campaign launches today which revives the “More Reasons To Shop At Morrisons”, which was introduced in Sir Ken Morrison’s time, last being used in 2006. Picture: Owen Humphreys/PA Wire.

“Alongside the launch of the new loyalty programme, we are also excited to announce our new brand campaign, ‘More Reasons To Shop at Morrisons’. Customers tell us there are so many distinctive and motivating reasons to choose Morrisons, such as helpful tips from our expert butchers and fishmongers, our commitment to British meat and produce or fan-favourite freshly baked doughnuts, and so despite not being used for a long time, “More Reasons” still really resonates. We’ve brought it back in a major new campaign which celebrates customers' real reasons for choosing Morrisons, in a funny and relatable way. Even the iconic jingle is back.”

The campaign will run across TV, radio, press, digital display and social media as well as in Morrisons stores and online.

Related topics:My Morrisons