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My Morrisons

As well as the new loyalty scheme, a new advertising and brand campaign launches today which revives the “More Reasons To Shop At Morrisons”, which was introduced in Sir Ken Morrison’s time, last being used in 2006. Picture: Owen Humphreys/PA Wire.

Morrisons revives 'More Reasons To Shop At Morrisons' TV advertising campaign

David Potts, chief executive of Morrisons, said: “It’s clear that the cost-of-living crisis is starting to change customer shopping patterns in many ways."

Morrisons says consumer sentiment continues to be 'very subdued'

Asda

All the value range items at major supermarkets which cost more than last month

Morrisons has unveiled a new and improved ‘My Morrisons’ loyalty programme, making it easier for customers to save money.

Morrisons unveils new ‘My Morrisons’ app to help customers save money

Loyalty customers can get digital coupons that can be used for instant savings (Photo: Getty Images)

Morrisons makes loyalty scheme change to help shoppers save money

It’s Good To Grow aims to transform 14,000 schools in Britain into Morrisons Growing Schools

Morrisons gives customers double tokens for free gardening equipment

Customers can continue to use their card for paper vouchers that will be printed at the till when they shop.

Morrisons updates its loyalty scheme so customers get immediate cash