Morrisons to sell quality steaks and fish that were bound for restaurants

Supermarket chain Morrisons is to lend a helping hand to farmers by selling quality steaks, fish and shellfish for half price.

British farmers are struggling at present to due to the closures of restaurants and pubs.

Demand from restaurants for steaks and seafood has collapsed as a third of food sales normally go to the catering and restaurant trade, and 70% of British seafish is normally exported.

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Food producers therefore have a significant surplus to sell.

MorrisonsMorrisons
Morrisons

All of the supermarket’s fillet, sirloin, ribeye and rump steak prices will be slashed on its new Steak & BBQ Bar. An 8oz fillet - normally costing £7.04 - will cost just £3.52. A typical fillet restaurant fillet steak costs more than £20.

On its new summer Seafood Bar Morrisons will stock a range of 20 restaurant quality fish and shellfish for half price - including Dover sole, scallops, squid, turbot, and monkfish tails. A king scallop normally costing 66p will be priced at just 33p.The opening of the bars aims to help struggling British farmers and fishermen and find a home for their produce.

David Potts, Chief Executive of Morrisons, said: “We are playing our full part in feeding the nation and providing a home for some of the top-quality meat and seafood that our country produces. The opening of these bars will provide restaurant food at knock-out prices.”

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Since UK lock down on 23 March, many people have been cooking more, trying out new dishes and taking the time to plan mealtimes. There has been a boom in celebrity chefs and Instagram stars streaming live cook-along recipes into people’s homes.