David Potts

Morrisons sales jumped last year. PIC: Mike Egerton/PA Wire

How Morrisons is reaping the rewards of its CEO’s approach
No business can expect to excel in the modern day and age without embracing technology but for some things the old ways are the best.

The statue of Sir Ken Morrison outside Morrisons head office in Bradford. PIC: Tony Johnson

Sir Ken Morrison’s lessons in business endure to this day

Elizabeth Hudson has officially been crowned the longest serving Morrisons colleague after completing 54 years of service at the Yeadon store. (Photo by VictorDeJesus/UNP for Morrisons)

Morrisons' 125th anniversary: From a market stall to grocery giant

Rami Baitiéh, Chief Executive, said: “I have been at Morrisons for only a few months, but it’s already clear that we have an abundance of talented colleagues, well located shops, high class food making operations and a real point of difference with our Market Street butchers, fishmongers, bakers, cheesemongers and deli counters." (Photo supplied by Morrisons)

Morrisons recorded 'steady progress' in 2023 as it invested in customer service

Morrisons is helping people get into the Christmas spirit without having to break the bank by making its cafés available to book for parties during the festive season. Groups of between eight to 20 people will be able to book a space at their local Morrisons café from 27 November to 23 December by speaking to a café colleague in-store. (Photo supplied by Morrisons)

Morrisons cafés to host traditional Christmas parties

Morrisons is hiring 3,500 extra customer assistants, home delivery drivers and warehouse operatives at stores and sites nationwide to help meet increased demand over the Christmas period. (Photo supplied by Morrisons)

Morrisons to hire 3,500 extra staff in the run up to Christmas

Morrisons is one of the biggest supermarket chains in Britain.(Photo by Morrisons/PA Wire)

Morrisons: Rami Baitiéh of Carrefour France appointed as new chief executive

Morrisons is a remarkable Yorkshire success story (Photo by Morrisons/PA Wire)

Morrisons: David Potts displayed steady nerve at helm of supermarket giant

Morrisons is introducing its savers range products to its convenience stores across the UK. 10 products are included in the initial roll-out from today including washing up liquid, toilet rolls and sausages, with a further 30 products being introduced in coming weeks. (Photo supplied by Morrisons)

Morrisons brings budget range to convenience store shelves

Morrisons announces to make major change across all UK stores

Morrisons announces to make major change across all UK stores

Morrisons has revealed higher grocery sales for the past quarter but warned that "inflation remains disappointingly and stubbornly high" for customers. Picture: Neil Cross

Morrisons reveals higher grocery sales but warns of 'stubbonly high' inflation

Holly Willoughby, Phillip Schofield and team of This Morning. (Pic credit: Tristan Fewings / Getty Images)

This Morning ITV: Who should replace Phillip Schofield on the ITV show?

'Morrisons has an appalling system of on the shelf-edge-labels'.

Morrisons supermarket needs to improve its price label design - YP Letters

Tesco is expected to reveal a dip in profits for the past year as the supermarket group grappled with rampant food and drink inflation. Picture by Ben Stevens / Parsons Media

Tesco expected to reveal a dip in profits due to food and drink inflation

A view of a Morrisons supermarket. PIC: TOLGA AKMEN/AFP via Getty Images

Lack of customer service letting down Morrisons supermarket - YP Letters

Morrisons has reported improving momentum and positive like-for-like sales after a turbulent period for the Bradford-based chain.

Morrisons reports improving sales but still has ‘plenty of work to do’ says CEO

Morrisons is to cease working with 83 property maintenance suppliers.

Morrisons to cease working with 83 property maintenance suppliers

Morrisons total full year revenue was up 2.2 per cent to £18.4bn

Morrisons' total full year revenue increases by 2.2 per cent to £18.4bn

Morrisons has price cut and locked in popular products to help customers this January

Morrisons cuts price of 1,000 popular products to support customers

A shopper pushes his cart outside a Morrisons supermarket

Morrisons to cut prices of over 800 products in bid to help with crisis

Morrisons is cutting 130 prices across its entry level products to help customers’ money go further throughout the January squeeze. The cuts include important fresh and frozen products for family meals and lunch boxes, together with cupboard essentials and household products to help customers across their shop.

Morrisons cutting 130 prices on entry-level products from today in £16m campaign
Morrisons is cutting 130 prices across its entry-level products from today in a £16m campaign, the Bradford-based supermarket giant has announced.
Chris Burn

Morrisons is reducing the price of 52 festive products that see a spike in sales as Christmas approaches. PIC: TOLGA AKMEN/AFP via Getty Images

Morrisons deserves praise for spreading Christmas cheer - The YP says

Morrisons is cutting the price of 52 festive products that see a spike in sales as Christmas approaches and is committing to keeping the prices low until the end of the year and helping customers during the cost of living crisis

Morrisons cuts prices on 50 of its most popular Christmas products

Morrisons has launched a Christmas hiring spree to recruit 3,500 new workers.

Morrisons to hire 3,500 extra Christmas staff

David Potts, chief executive of Morrisons, said: “It’s clear that the cost-of-living crisis is starting to change customer shopping patterns in many ways."

Morrisons says consumer sentiment continues to be 'very subdued'

Trevor Strain is leaving his senior role at Morrisons

Senior Morrisons boss departs weeks after Aldi overtakes supermarket chain

Morrisons is reducing the prices on 150 of its most popular products to help make customers’ money go further. The lower prices cover nearly six per cent of Morrisons total volume sales and offer customers an average saving of 14 per cent.

Morrisons cuts prices on 150 of its most popular products

David Potts, CEO of Morrisons.

Amazon and Morrisons rolls out its partnership in Cleethorpes

The Bradford-based supermarket chain Morrisons today revealed that the trading environment had been very challenging over the second quarter, as it faced ongoing inflationary pressure and an increasingly subdued consumer sentiment.

Morrisons reports very challenging trading environment over second quarter

The Bradford-based supermarket chain Morrisons has won control of collapsed retailer McColl’s after a takeover battle with EG Group.

16,000 jobs saved as Morrisons beats EG Group in the battle to buy McColl’s

Morrisons has cut the prices of hundreds of products including eggs, beef and nappies amid the rising cost of living (Photo: James Hardisty)

Morrisons cuts prices of 500 items including own-brand eggs and nappies

Asda has announced it will be investing over £73m in tackling the cost of living crisis for its customers and staff.

Asda invests £73m in cutting prices and increasing pay of its shop floor staff
Asda has announced it will be investing over £73m in tackling the cost of living crisis for its customers and staff.
By The Newsroom

Gopuff and Morrisons have launched a strategic partnership.

Morrisons partners with Gopuff to deliver groceries in 15 minutes

The Morrisons store on Wingfield Way Credit: Google

Supermarket plans to install over 1,000 solar panels on its roof in Beverley

David Potts is highly respected in the retail industry

Morrisons denies reports that David Potts is to leave

David Potts (left) chats to Morrisons' chairman Terry Leahy (right) in front of the statue of Sir Ken Morrison at Morrisons HQ

Morrisons boss talks about tough upbringing and his bond with Sir Ken

David Potts, a highly acclaimed Tesco veteran, was brought into Morrisons in 2015

Morrisons boss reveals a wicked sense of humour as he opens up in an exclusive i...

David Potts, Chief Executive of Morrisons, said: “We are using technology to help us reduce food waste and to help more people afford to eat well. It will also mean we waste less food this Christmas as it will find a home for products that can’t be sold after the festive period.”

Why Morrisons is selling bags of food worth £10 for just £3.09

Sir Ken Morrison

Ken Morrison's values vital for supermarket's future - The Yorkshire Post says

David Potts, chief executive of Morrisons

Morrisons boss says £7bn takeover ‘good for Yorkshire’

Morrisons has opened Market Kitchen in some of its bigger stores such as the Merrion Centre in Leeds

Morrisons to launch smaller stores with takeaway concept

David Potts, CEO of Morrisons, with Sir Terry Leahy.

Morrisons £7bn takeover set for initial investigation by competition watchdog

Sir Terry Leahy, the former chief executive of Britain’s biggest supermarket chain Tesco, right, with David Potts, CEO of Morrisons.

Morrisons leaves London Stock Exchange following £7bn takeover

Morrisons has been at the centre of a takeover tussle for the past five months.

Morrisons £7bn takeover given green light by shareholders

David Potts, Chief Executive of Morrisons, said: “We are pleased to have very quickly opened 100 Morrisons Daily stores with our long term partner, McColl."

McColl’s expects to be operating 350 Morrisons' daily stores by November 2022

Morrisons is based in Bradford.

CD&R wins auction battle for Bradford-based Morrisons with £7bn bid

Food prices set to rise.

Morrisons warns lorry driver crisis will mean higher food prices

David Potts, Morrisons' chief executive

Bid target Morrisons reports a fall in profits after Covid costs

Morrisons agreed a £7 billion offer on Thursday evening in the latest twist in the UK supermarket chain’s dramatic takeover battle.

Morrisons takeover: Who wants to buy the supermarket and why?

Private equity firm Apollo Asset Management, which confirmed it was considering a bid for Morrisons earlier this month, said it will no longer be making an offer for the supermarket.

Bradford-based Morrisons' suitor joins forces with rival in £6.3bn bid attempt

Morrisons' chief executive, David Potts

Bumper windfall for Morrisons directors if the £6.3bn takeover goes ahead

Shares in Morrisons soared to a three-year high on Monday morning after investors digested the swathe of takeover interest.

Morrisons takeover: Who wants to buy the supermarket chain and why?

Could Morrisons be sold?

Explainer: Who wants to buy Morrisons and why

Morrisons' chief executive, David Potts

US firm ponders whether to increase its £5.5bn offer to buy Morrisons

Morrisons' CEO, David Potts

Morrisons rejects £5.5bn takeover by CD&R

Morrisons said the entire business was effectively re-positioned to feed the nation and to make sure no-one was left behind

Morrisons shareholders rebel against directors' pay package

Morrisons also stated that, with regards to the top three executives, the remuneration committee exercised discretion on annual bonus "in an exceptional year where they have done a great job under great strain" .

Morrisons' chairman rejects criticism of bonuses plan for senior management

Morrisons CEO, David Potts

Morrisons calls on entrepreneurs to get in touch

Morrisons said that key seasonal events such as Mother’s Day and Easter were particularly successful

Morrisons upbeat as the nation prepares to socialise and watch sporting events a...

Morrisons is launching the new literacy scheme in its stores.

Morrisons launches new library scheme to promote children's literacy

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