Hull City have secured McVitie’s as a club partner as the side returns to the Premier League.

McVitie’s previously partnered with Hull City for the 2023/24 Season and, after a two-year hiatus, the organisations are now working together again.

The biscuit brand will feature prominently on the sleeve of all Hull City first team playing kits throughout the 2026/27 season.

“As a club, we are delighted to welcome McVitie’s back to the Hull City family and to begin this new partnership with such an iconic British brand,” said Acun Ilicali, Hull City chairman.

Hull City's Lucas Herrington celebrates after his side won their Premier League match against Manchester United at the MKM Stadium. Picture: Annabel Lee-Ellis/PA Wire.

placeholder image — Hull City's Lucas Herrington celebrates after his side won their Premier League match against Manchester United at the MKM Stadium. Picture: Annabel Lee-Ellis/PA Wire.

“After 10 years away from the Premier League, we are incredibly excited to be back, and it is fantastic to have McVitie’s alongside us. We look forward to working together to create some exciting moments for our supporters, both at home and overseas, throughout the upcoming season.“

Mete Buyurgan, Managing Director UK & Ireland at pladis, owner of McVitie’s, said: “We're incredibly excited to be partnering with Hull City at such an exciting moment in the club’s history. There's a natural connection between football and McVitie's - both are at their best when they bring people together. We're proud to support the Club as it returns to the Premier League and look forward to celebrating and creating memorable moments with fans throughout the season.”