New Co-op store opening at Doncaster petrol station to launch EG On The Move partnership

The first Co-op store as part of the new agreement is set to launch in Ogden Road, Doncaster, this week. Other locations in Sussex, Suffolk, Buckinghamshire and three in Scotland are also planned.

The move is part of Co-op’s expansion ambitions for its franchise business, with petrol forecourts listed as a core growth area.

Jerome Saint-Marc, Managing Director B2B and Growth, said: “We are hugely excited to be working with EG On The Move on these new franchise sites and to be able to bring our Co-op franchise offer to more locations.

“This is part of our broader expansion in the petrol forecourt market. It follows our strategy to pivot our growth in this market through franchise, growing our presence and enabling us to best utilise our expertise and offer in convenience.

“As part of the Co-op’s overall growth plans, growing our franchise stores is a key priority for us and we have ambitious and exciting plans to significantly increase our franchise footprint and become the partner of choice across a range of sectors.

“We’ve got an excellent market proposition. And whilst it’s highly competitive, we believe there’s huge potential to unlock growth with our trusted brand, and unique offer and expertise.”

Zuber Issa, CEO of EG On The Move, said: “We are delighted to have the opportunity to collaborate with Co-op to roll out their new convenience store formats. Following on from this seven store trial, we look forward to working with Co-op to consider other locations across the network.

“This partnership not only promises to enhance our convenience store offer but it will also ensure our customers have access to exceptional fuel retail services including EV charging, a wide choice of essential and premium grocery and merchandise along with an enjoyable foodservice experience.”