New global consultancy launches in Leeds to help companies operate more efficiently and boost sales

The SalesFitness Group brings together the established business advisory company SalesLevers and its sister data company i-snapshot.The new group, which has 15 direct employees and a global network of more than 30 affiliates, operates from offices in Leeds, London, Middlesbrough and Glasgow.Commenting on the launch, Richard Higham, marketing and sales director of the SalesFitness Group, said: “As the economy faces a global downturn, there has never been a more critical time to manage an efficient and focused sales operation.

"Tough economic conditions often create market disruption and the opportunity to win market share.”

He said SalesFitness Group has taken an “innovative approach” to improving sales by combining consultancy, data insights, organisational design, team development and analytics.Mr Higham added: “Companies of all sizes struggle to shift to a hybrid sales approach post Covid and are facing economic headwinds. However, we believe that a fresh approach, enabled by technology, can help businesses grow, even in the toughest conditions.”SalesFitness Group operates SalesWisdom, which helps companies with research, insights and analytical services. SalesLevers provides processes to improve performance, including coaching and training for individual and team development.SalesWindow works on the recording, reporting and forecasting of sales data and has launched a new forecasting app for complex sales called SalesCast.The group supports companies including Chargeurs Group, an international high-technology manufacturing company and operator of one of the world’s largest studios for cultural content.Martin Allison, chairman of SalesFitness Group, said: “Salespeople and the wider sales function don’t always get the respect they deserve in UK corporate culture.

"We believe good selling does good. It’s good for the customer, the organisation and its stakeholders, and the individual salesperson too.

"In a business world that is changing rapidly and radically, the strategies, processes and skills that have served in the past need to change to deliver results in the future.”

Mr Allison is a former-senior banker and an experienced entrepreneur and director and Mr Higham has more than 30 years of leadership experience in a global sales performance consultancy.

The statement issued on behalf of the group said: “Both have a passion and expertise in helping individuals and businesses succeed in the changing world of sales.”