Online shampoo sales on the up as traditional retail falls
Nut and Noggin, based near York, sells plastic-free shampoo bars online to women across the UK.
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Hide AdCo-founder Rachel Clark, inset, who launched the business in December 2019, said: “Just before the pandemic we had an order from Selfridges. It got cancelled on the day of the announcement.
“That just shows the effect this has had on big and small businesses alike.
“Luckily, we’d been trialling selling online as well. In the last month we’ve seen sales increase by 300 per cent and it’s showing no sign of stopping.
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Hide Ad“We’re seeing customers sending notes and shampoo bar gifts to each other while they’re in isolation. It’s really inspiring.
“We’ve also seen an uplift in customers subscribing to receive their shampoo bars every two months. – maybe to give them one less thing to think about right now.”
Each purchase gives £1 to charities helping young people facing mental-health challenges.
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