Online shampoo sales on the up as traditional retail falls

A haircare business set up to lessen the burden of plastic shampoo 
bottles has seen online sales triple in the last month, despite its traditional retail sales plummeting.

Rachel Clark, co-founder of Nut and Noggin
Rachel Clark, co-founder of Nut and Noggin

Nut and Noggin, based near York, sells plastic-free shampoo bars online to women across the UK.

Co-founder Rachel Clark, inset, who launched the business in December 2019, said: “Just before the pandemic we had an order from Selfridges. It got cancelled on the day of the announcement.

“That just shows the effect this has had on big and small businesses alike.

“Luckily, we’d been trialling selling online as well. In the last month we’ve seen sales increase by 300 per cent and it’s showing no sign of stopping.

“We’re seeing customers sending notes and shampoo bar gifts to each other while they’re in isolation. It’s really inspiring.

“We’ve also seen an uplift in customers subscribing to receive their shampoo bars every two months. – maybe to give them one less thing to think about right now.”

Each purchase gives £1 to charities helping young people facing mental-health challenges.

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