Pladis: McVitie’s owner sees profits tumble in year which ‘tested every part of the food industry’

The company, which has a factory in Halifax from which McVitie’s cakes are produced, posted operating profit of £301.6m for 2025, down from £344.4m a year prior.

It came as the company saw its revenues increase 1.2 per cent to £3.3bn, with branded sales accounting for about 90 per cent of the figure.

Earnings before interest, taxes, depreciation and amortisation also slipped from £494.5m in 2024 to £473.7m in 2025.

Speaking on the results, Sridhar Ramamurthy, chief financial officer of Pladis, said: “Pladis delivered a resilient performance in 2025, growing revenue to £3.3bn and maintaining market-leading positions in the UK, Türkiye, Saudi Arabia, Egypt and elsewhere.

“This reflects the enduring strength of our branded portfolio and the focus and commitment of our teams around the world. It was achieved in a year that tested every part of the food industry – from commodity inflation and currency volatility to broader macroeconomic headwinds.”

Pladis elsewhere in its results described 2025 as a “demanding year” for the wider sector.

During the year, Pladis also continued to advance its targeted multi-year investment programmes across its manufacturing network, investing £100.5m in capital expenditure.

This included a £68m programme across UK bakeries producing brands such as McVitie’s, Jacob’s and Carr’s, as well as investment in the firm’s Cairo facility, which had reached £8.6m by the end of 2025.

The year also saw the company undertake a €5.4m (£4.6m) investment in a new Mini BN line at Vertou, in France, during the period.

Pladis said that during 2026, it had also advanced the next phase of McVitie’s expansion in China.

Earlier this week, Pladis announced the launch of a multi-million pound McVitie’s advert campaign.

It comes after the brand marked “100 years of Chocolate Digestives” last year.

During 2025, Pladis also took action to “simplify” its manufacturing footprint in the Americas.

The company announced in March of last year that it would shut down its US production plant in Pennsylvania. The firm told news outlet Just Food last year that the move would enables it to “focus our resources” on its other US plants, which include a site in Big Flats, New York.