Revolution Beauty strikes deal with Debenhams Group to launch beauty and fragrance products
Revolution Beauty has struck a deal with its shareholder Debenhams Group to launch beauty and fragrance products.
The new licensing partnership means Revolution can make products to sell across Debenhams’ range of brands – adding to existing partners like Boots and Superdrug.
The first collections are expected to launch ahead of Christmas and will include a range of fragrance and gifting products for brands PrettyLittleThing, Karen Millen and BoohooMan.
Further launches are planned across Debenhams-owned brands and through its own retail channels.
Tom Allsworth, chief executive of Revolution Beauty, said: “Since returning to the business last year, our relationship with Debenhams Group has been completely reset and it is gratifying to see that reflected in a formal partnership between the two businesses.
“By combining the strength of Debenhams Group’s brands with Revolution’s expertise, we believe these licences can become a significant growth opportunity for both businesses.”
He said that early reaction to the product concepts it has tested had been “exceptionally positive”.
The partnership will involve Revolution developing, manufacturing and distributing its products, and paying Debenhams a royalty based on sales it makes.