Robbie Williams-backed Yorkshire platform providing key workers with low-cost tickets raises £3.9m
A Yorkshire start-up backed by Robbie Williams which provides key workers with low-cost tickets for live events has raised almost £4m to accelerate its international expansion.
Tickets for Good was founded by its CEO, Steve Rimmer, a serial entrepreneur and promoter within Sheffield’s creative and cultural industries, and the late Neville Mosey, a fellow music enthusiast who passed away 2023 aged 37.
In June of 2023, singer-songwriter Robbie Williams became an investor in the firm as part of a seed funding round which raised £500,000. Williams also acts as an ambassador for the company and has donated tickets for his shows.
The firm’s latest £3.9m funding comes from NPIF II – Mercia Equity Finance, which is managed by Mercia Ventures as part of the Northern Powerhouse Investment Fund II , alongside Shaping Impact Group (SI3), Finance Yorkshire, Leansquare and private investors.
Steve Rimmer, CEO and co-founder, said: “Tickets for Good was built on a simple belief that live events should be available to everyone, especially the people who give so much to our communities.
“This investment is a huge vote of confidence in our team, our partners and the impact we're creating.
“It will help us grow internationally, create skilled jobs in Sheffield and connect many more people with live events. Neville and I started this with a shared love of music and the belief that unused tickets could do something good.”
Tickets for Good distributes surplus tickets donated by event partners to NHS workers, teachers, charity staff and people receiving Cost of Living support.
Recipients sign up to the platform for free then pay a nominal transaction fee for each ticket.
The Sheffield-based company, which started trading in 2022, now has almost 750,000 verified members globally and has distributed over 1.25 million tickets.
The company expanded into the US in 2023 when it was accepted onto the Comcast SportsTech accelerator in St Louis and now also has operations in the Netherlands, Belgium and Germany.
Tickets for Good doubled its revenue in 2025 and has since announced that it is aiming to achieve a further five-fold growth in the next three years.
The firm said the latest funding will enable it to create 10 new jobs in Sheffield in the next three years and target other overseas markets.
Chris Borrett, investment director at Mercia Ventures, added: “Demand for live experiences has never been stronger, however rising ticket prices are creating barriers to access for many consumers, while venues and promoters increasingly recognise the value of full attendance and engaged fans.
“Tickets for Good has created a powerful solution that aligns these interests. We believe the business has the potential to become a category-defining platform within the global live entertainment market.”