Sheffield health and wellness firm sees business jump after help from South Yorkshire Digital Innovation Grant Scheme

The firm has also launched a new subscription service, as well as creating a new website and securing contracts with pharmacies and health and wellness centres in Sweden, Italy and Lithuania.

Kathryn Danzey, founder of Rejuvenated, said: “The challenge we faced was that although many of our customers bought products regularly from us, the limitations of the technology we used meant that we were unable to track the journey of our customers effectively.

“We felt that launching a subscription-based offer could help us to forge stronger relationships, rewarding loyalty and helping us to understand purchasing habits more effectively.

“To achieve this, we knew we needed to invest in our website and IT infrastructure, helping the business to operate more effectively.

“The funds haven’t just helped us to target new orders, but they have also helped us to operate more effectively as a business”

Rejuvenated is also investing in new product development, based upon research into the impact of collagen on the ageing process.

The firm was founded by health and wellness expert Ms Danzey in 2003, after she developed a collagen-rich drink made to be consumed daily, aimed at helping to combat the effects of old age by revitalising skin, nails, hair and connective tissues.

Since launching their family business, Rejuvenated have won over 120 independent awards and successfully sold over 15 million drinks.

Andrew Sorsby, growth adviser at Business Sheffield assisted Rejuvenated in applying for the grant scheme and in the planning stage of its subscription scheme.

He said: “The Digital Innovation Grant scheme was developed specifically to help companies operate more effectively by harnessing new forms of technology.

“The measures introduced by Rejuvenated have not only helped the business to successfully introduce new services, but crucially lay the foundations for future growth.”