Sheffield law firm Taylor & Emmet drops the '&' for the first time in its 150 year history

The Sheffield-based law firm will now simply be known as Taylor Emmet, dropping the ampersand from its name. The rebrand also sees the launch of an all-new website.

Steve Hinshelwood, Chief Executive Officer at Taylor Emmet said: “Previously if you were to ask clients about Taylor&Emmet you would get varied answers, from how they said our name, through to how we positioned ourselves in the market.

“With the Taylor Emmet brand we draw all that together in a simple, recognisable brand that shows our forward-thinking outlook.

“The removal of the ‘&’ is a seamless shift, giving us a single recognisable name and removing issues with digital platforms that many businesses will have experienced.

“Our new brand not only positions us as an approachable, efficient and forward-thinking firm but embraces our history and longevity within the Sheffield City Region.

“We have invested heavily in the business in the past couple of years, from IT infrastructure to training, benefits, and new modern office buildings. The rebrand brings all these elements together and provides a strong platform for Taylor Emmet to launch itself forward as we look to write the next chapter in our history.”

Taylor Emmet used the Yorkshire-based On Fire agency to support the re-brand.

Karl Lakin, director at On Fire said: "Retaining elements from the colour palette was important to us, to maintain that all-important visual association with the brand equity.

“As the brand has always been about people, we have reinforced that with a human reportage photography that conveys real people working together with each other and the clients.

“But for us, dropping the ampersand was key; taking Taylor Emmet into a new modern era, whilst allowing us to convey many of the brand's values and service level messages in a simple, memorable way."