TikTok 'giant sign' video helps recruit tax director for Sheffield accountancy firm
A light-hearted TikTok video has helped a digital accountancy firm in Sheffield hire a director for its new tax division.
Gravitate Accounting had spent nearly two years using traditional recruiting methods, including employing a head-hunter and working its 30,000 LinkedIn connections. But finding the right candidate was proving challenging so Gravitate’s team decided to try a new tactic - showcasing its Kelham Island setting in an amusing recruitment video.
Armed with a huge ‘Tax Director Wanted’ sign, marketing executive Emily Redfern visited her favourite Kelham highlights, then posted onTikTok.
Senior tax specialist Luke James was boarding a plane to Turkey when he spotted it.
“I was aware of the Gravitate vacancy, but hadn’t really connected with it. The TikTok post made me realise their team wasn’t afraid to try something different and had a sense of humour. Plus Kelham Island looked like a great place to work,” said Luke, 35.
“I responded before my holiday flight took off, and went to meet them as soon as I got back.”
Luke joined the Neepsend-based team in July, bringing 15 years of accountancy and tax sector experience gained from working with regional to national firms.
He said: “I am building a strong team to give Gravitate clients value-adding services and support with transactional work such as exit planning, estate planning, share sales, acquisitions, restructuring, share schemes, HMRC enquiry dispute work and other bespoke projects.
“Problem-solving to mitigate tax is the most challenging element of my work, but it’s also the most rewarding when I see clients reaping the benefits of investing in proactive tax advice.”