Weak pound boosts Madame Tussauds operator

'‹'‹'‹Legoland and Alton Towers'‹ operator '‹Merlin Entertainments ha'‹s'‹ '‹been boosted '‹by European tourists taking advantage of the weak pound '‹following'‹ Brexit'‹.
By The Newsroom
Published 2nd Mar 2017, 08:49 BST
Updated 24th Mar 2017, 11:12 BST
Tourists from the Continent are flocking to Merlin's London attractions which include Madame TussaudsTourists from the Continent are flocking to Merlin's London attractions which include Madame Tussauds
Tourists from the Continent are flocking to Merlin's London attractions which include Madame Tussauds

ourists from the Continent are flocking to the firm's​ London attractions ​which include Madame Tussauds.

The ​firm said it entered 2017 in a strong position after posting a 3.4 per​ ​cent rise in 2016 pre-tax profit.

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"Trading at this seasonally quiet point in the year is in line with expectations, with planned investments and new developments on track," it said.

"We are encouraged by recent trends in European visitation to our London attractions as the more competitive exchange rate begins to impact holiday decisions."

The world's second-biggest visitor attractions group behind Walt Disney said it would remain alert to geo-political uncertainties after militant attacks in Europe last year deterred tourists from visiting major sites.

Merlin said it made a pre​-​tax profit of ​£​277​m compared with analysts' average forecast of ​£​273​m and ​the £​250​m made in 2015.

"Whilst we are planning prudently, we remain confident of a good performance in the year ahead," it said.

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