Branding agency makes free website for Yorkshire clothing bank charity
A clothing charity based in Yorkshire, The Clothing Bank makes up part of the small charity not-for-profit sector where it’s becoming incredibly and increasingly difficult to survive.
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Hide AdIn developing their brand, designing and developing a new website and creating social media campaigns, the Crush team aims to support the charity to reach a wider community of both those in need, and those who could help them to succeed for many years to come.
With 21+ years of experience in design, the agency has worked with countless charities over the years, delivering pro-bono projects for the smallest local and grassroots third sector organisations.
“We believe that everyone has a part to play in supporting the success of small charities, who are so often the ones making the most impact in the community.”
Natalie Burkinshaw, Founder and Creative Director of Crush
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Hide AdSmall, local and grassroots charities are so often the ones making the most impact on the community, yet are continually “constrained by a sector that rewards the big players and seems to ignore the little guys”. In recent years, small charities have been facing a growing lack of support - and funding.
“Grassroots organisations are routinely overlooked for both private and public funding. Leaving the vast majority of charitable income to go straight to the charities at the very top.”
‘Underfunded and Overlooked’, CSJF, May 2024
Having delivered many pro-bono projects for local charities before, Crush knew they could help The Clothing Bank to continue to thrive, for years to come
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Hide Ad“A small team, this charity has managed to provide clothing to an astounding 20,000+ people since their 2020 founding. Run by Sally Parkinson and Susan Bell who have both experienced poverty themselves, Crush was, and still is, simply taken aback by the integrity, care and absolute compassion that this charity runs with.”
Natalie Burkinshaw, Founder and Creative Director of Crush
The Crush team decided to design and develop an entirely new website for the charity, for free.
With accessible copywriting and thoughtful design, the website works to connect the charity audience to an online platform that will enable anyone and everyone across the entire UK living in clothing poverty to reach out.
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Hide AdThe new website has only just launched, but early signs show that it will have a hugely positive impact on supporting the charity to achieve their mission of tackling clothing poverty in the UK, extending their reach beyond Yorkshire and its surrounding areas.
“We are so thankful for Crush providing our new website. Hopefully, this will make it easier to navigate around the page to find where to drop donations and get support if needed. It is already proving successful and has had lots of positive feedback.”
Sally Parkinson and Susan Bell, Founders, The Clothing Bank