LSL Estate Agency Franchising has announced the senior appointment of Annalese Walmsley as the new Franchise Sales Director.

Tasked with driving network growth, Annalese will spearhead the recruitment of new franchisees and form partnerships with independent estate agencies across the UK, further strengthening LSL Estate Agency Franchising’s franchise network.

Annalese brings a wealth of industry experience, having previously held senior roles within the property and prop tech sectors. She is now set to leverage this expertise to help LSL Estate Agency Franchising grow and prosper.

In the new role, Annalese will play a pivotal part in expanding the Your Move and Reeds Rains brands, offering estate agents the opportunity to join or convert to a well-established network with access to comprehensive support and industry-leading expertise.

With LSL Estate Agency Franchising’s support, independent estate agents can take advantage of investment opportunities, marketing, and operational guidance to build a more profitable business.

“I’m excited to be joining LSL Estate Agency Franchising at such a pivotal time,” said Annalese on the appointment.

“Our goal is to welcome new franchisees and partners into the network, helping them grow their businesses by leveraging the strength of our national brands and we are committed to providing the support and resources needed to make it a success.”

LSL Estate Agency Franchising is actively seeking ambitious estate agents across the UK who are looking to grow their businesses. Franchisees benefit from being part of a well-recognised national network while maintaining the independence of running their own local office. For independent agents, this partnership offers access to LSL Estate Agency Franchising’s industry expertise, trusted brands, and vast support systems, helping them enhance their operations and achieve sustainable growth.

“There are always challenges for independent estate agents, but franchising with LSL offers solutions that are difficult to find elsewhere,” Annalese added.

“We provide access to investment, technology, and marketing tools that can accelerate business growth and profitability. We are also launching an Associate Model, giving agents even more flexibility while still benefiting from our extensive support network.”

LSL Estate Agency Franchising has more than 300 territories around the UK, across brands including Your Move, with 150 territories, as well as Reeds Rains, Intercounty, Davis Tate and Thomas Morris.