TikTok stars Spud Bros team up with Lidl to become the Bakery Bros
With its iconic croissant flying off the shelves at a rate of 122 pastries a minute, showcasing its #1 ranked bakery, Lidl has teamed up with TikTok’s Spud Bros to create Bakery Bros. Kicking off their baked bonanza in Leeds, customers will be able to build their own loaded sweet treats for just £1.
Whisking up something fresh! For a limited time only, Lidl transforms Spud Bros into Bakery Bros, serving up a treat shoppers doughn’t want to miss!
With 4.2 million followers and a knack for customisation, the Spud Bros are lending their signature style to Lidl’s much-loved bakery range, giving fans a chance to get creative and build their own loaded Lidl sweet treats, all for just £1.
Taking to the LidlGB social channels to share the news, fans couldn’t believe their luck, commenting that the pairing was “the collab of the century, with many more declaring their love for the bakery".
The partnership comes as the supermarket’s pastry treats continue to soar in popularity across the country. And, with Lidl’s in-store bakery recently ranked No. 1 for value market share, it’s no wonder its iconic croissant is flying off the shelves at a rate of 122 every minute.
From the rich and chocolatey Ultimate Chocolate Brownie to the ever-popular Lidl All Butter Croissant, customers will be able to choose one of four fan-favourites as their base, before mixing things up with a range of toppings.
Whether it's a scoop of the smooth Deluxe Salted Caramel Ice Cream or a scattering of buttery Cookies & Cream Crumble and tangy British Raspberries, with three toppings included, there’s something for everyone.
WHERE: 126 Briggate, Leeds, LS1 6LX
WHEN: Saturday 21st June, 10.30am - 4.30pm
The complete selection of bases includes:
● Ultimate Chocolate Brownie
● All Butter Croissant
● Sticky Cinnamon Bun
● Pink Iced Ring Doughnut
The complete selection of available toppings includes:
● Chocolate Hazelnut Spread
● Deluxe Pistachio Spread
● Creamy Biscuit Spread
● Chocolate Sauce
● Strawberry Sauce
● Deluxe Salted Caramel Ice Cream
● Deluxe Vanilla Ice Cream
● Deluxe Strawberry Cheesecake Ice Cream
● British Strawberries
● British Raspberries
● British Blueberries
● Cookies & Cream Crumble
● Chocolate Sprinkles
● Coloured 100s & 1000s
● Icing Sugar
● Soft Cheese
Also set to appear in London, Southbank on the 23rd, all profits from the Bakery Bros partnership will go to Lidl’s charity partner,
the NSPCC. Find more information on the partnership here - https://www.lidl.co.uk/c/nspcc-partner/s10024923.
Lidl’s Bakery Bros pop-up will arrive in Briggate, Leeds on the 21st of June, with products available to purchase between 10.30am - 4.30pm, while stocks last.