Great Yorkshire Show harnesses technology to help avert people getting lost

She said: “When the showground is full of people it’s really hard to navigate your way around. You can certainly rack up the steps at the show if you’re looking for something!”

The show is also promoting its shuttle bus service from Harrogate bus and train station in a bid to cut traffic chaos. Mrs Coates said: “It’s a stress-free way of getting to the show and there’s room for thousands more on the shuttle buses.”

The show, which is further elevating its digital platforms with a YouTube behind the scenes series, will host five national breed shows, with Aberdeen Angus, Longhorn and Charolais cattle and Zwartbles and Kerry Hills in the sheep section. Mrs Coates said: “It shows the prestige of the show that the Aberdeen Angus Scottish breed wants to hold their national show with us.”

Helping with the launch by bringing a bull for the photoshoot, Aberdeen Angus breeders David and Penny Evans, of Nunthorpe near Stokesley, said they had been attending the show since the 1960s. Mrs Evans said: “It was an epic day out. It’s been great watching the metamorphosis of it over the years, but the Main Ring has to stay the same. Years ago it was literally the farming fraternity, now it’s much more open. Everybody is just here for a day out.”

This year’s show president Geoff Brown, chairman of Ripon Farm Services said the show would provide some light relief for the farming community during a turbulent period for the sector.

For tickets, which are sold in advance only, visit greatyorkshireshow.co.uk