Nostalgia: How tide turned from brown ale to fine wine
The system of licenced wine selling was established by William Gladstone in 1860, and the future Prime Minister hoped it might become a “rich man’s luxury” no longer.
But it took the post-war democratisation of grocery shopping wrought by the supermarkets to turn the tide away from beer. Today, more alcohol is consumed at home than in pubs, and the import of cheap plonk from Europe has fuelled a new appreciation of the grape. As of two years ago, the average Briton consumed the equivalent of 108 bottles a year – more than almost anywhere else in the western world, except France.
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