Doncaster-born Queer Eye star Tan France launches campaign to make the world a better place through fashion

Celebrity designer, TV personality and stylist Tan France has helped develop eight style principles to champion a more inclusive and diverse view of fashion. Stephanie Smith finds out more.
Tan France, celebrity stylist with Queer Eye on Netflix, who has teamed up with shopping app Klarna.Tan France, celebrity stylist with Queer Eye on Netflix, who has teamed up with shopping app Klarna.
Tan France, celebrity stylist with Queer Eye on Netflix, who has teamed up with shopping app Klarna.

“You don’t know how long you will walk in your shoes, so treat them with respect from step one. Same goes for the person next to you, whether it be a friend or a stranger.” This is a guiding style principle from Tan France, who features in a new campaign to tackle prejudice and discrimination within the fashion industry.

The Doncaster-born celebrity stylist and presenter, who made his name as a fashion expert on Netflix makeover series Queer Eye, has teamed up with shopping and payments app service Klarna on an initiative called Clothes Love All, challenging consumers to reconsider their views on fashion from the eyes of the clothes themselves.

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The campaign explores the idea that prejudice within the industry comes from the people, not clothes, because clothes judge no one. Klarna worked with Tan France to develop eight principles championing a more inclusive and diverse view of fashion which, if lived by, would make the world a better place, says the company.

A still from the new Klarna campaign promoting that clothes are for all.A still from the new Klarna campaign promoting that clothes are for all.
A still from the new Klarna campaign promoting that clothes are for all.

The principles discuss topics including respect, gender identity, race, sexuality and disability. Tan France said: “The philosophy is incredibly important as diversity in fashion should not be a deterrent for shoppers, it should instead make the majority feel more included. The fashion industry has a long way to go so that diversity isn’t just lip service.”

The Clothes Love All also include the principle: “Clothes are important to culture. People wear beautiful garments to celebrate their culture and take part in important ceremonies, and to reflect their identities. All different, all beautiful and deserving of respect.”

“Fashion should be accessible and ‘flattering’ is a construct - wear what makes you feel good.”

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