The bottom line: Asda’s courts a cut-price Kardashian

The stricking image of Kardashian firing champers over her head into the glass made headlines across the globe and provoked a firestorm of debate.

Now the Leeds-based supermarket is lampooning the image to launch of its Pierre Darcys Champagne for a ‘cheeky’ £10.

With 40 days to go until Christmas, the supermarket hopes the advert will see the public get behind the offer.

A spokeswoman said the store was expecting to sell more than a million bottles this year.