Different spoon can make you swoon
Volunteers rated white yoghurt as sweeter and more expensive than pink yoghurt when eaten from a white spoon.
The effect was reversed for yoghurt tasted from a black spoon. In this case, the pink variety was preferred.
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Hide AdA blue spoon also made pink yoghurt taste significantly saltier than white yoghurt, the researchers found. And yoghurt tasted richer from a light plastic spoon than from a weighted heavier one.
In another experiment, cheese tasted saltier when offered on a knife instead of a spoon, fork or toothpick.
Lead researcher Vanessa Harrar, from Oxford University, said: “How we experience food is a multisensory experience involving taste, feel of the food in our mouths, aroma, and the feasting of our eyes.”