Dog owners happier than other people

Dog owners are on average eight per cent happier than other people, according to new research.

A survey of 1,000 adults revealed that 94 per cent of dog owners say their pet makes them happier - with 63 per cent saying a dog makes them physically fitter and 40 per cent saying a dog makes them feel less stressed.

Half of those who owned dogs (50 per cent) said their pet pooch understands them more than anyone else.

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The research also revealed that dogs are the nation’s favourite pets with 61 per cent of adults saying a dog would be their top choice of pet ahead of cats (23 per cent), fish (four per cent), horses (three per cent) and birds (two per cent).

Now, to celebrate man’s best friend, 20 uniquely different dogs star in a new film narrated by Harry Potter actor Sir Michael Gambon.

The film is a pastiche of the iconic 1997 ‘Think Different’ ad by Apple, but with human thinkers such as John Lennon and Albert Einstein replaced by canine characters.

The ‘Feed Different’ film was made by BAFTA-nominated Gary Tarn for, a new company that tailor-makes food for a dog’s unique nutritional and dietary needs, and which commissioned the survey.

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James Davidson, co-founder and chief executive of, said: “Dogs are one of the most diverse species on the planet, but they all have one thing in common in that they make the lives of their owners happier.

“Our film captures some of the unique personalities of dogs and recognises how much they can change our individual worlds for the better.

“Because every dog is different we believe its food should be too, which is why we deliver tailor-made food blended to each individual dog’s nutritional and dietary needs - helping owners enjoy a happier dog for longer.”

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