Heavy rockers Maiden launch their own beer

The band teamed up with Stockport brewer Robinsons to create real ale Trooper, named after one of their most popular songs.

Lead singer Bruce Dickinson helped develop the flavour of the 4.8 per cent strength beer with several visits to the firm.

He said: “I’m a life-long fan of traditional English ale. I thought I’d died and gone to heaven when we were asked to create our own beer.”

Announcing the partnership, Robinsons managing director Oliver Robinson said: “Trooper is a premium British ale with true depth of character and flavour.”

Trooper’s cask pump clip will be adorned by the band’s mascot, Eddie. Bottles of the beer will be on sale from May.