How Leeds digital business ddroidd exceeded £3m turnover in its first year

The Leeds-based firm, which billed more than £3.2m in its first year of trading, specialises in designing, developing, and integrating digital platforms for complex online markets.

ddroidd employs 92 staff, delivering projects for clients and agency partners. It has offices in Romania and Leeds.

Melissa Hendry, co-founder and managing director of ddroidd, said: “To exceed targets in our first year is testament to the hard work of the entire team. Our technical experts are some of the best in the industry and help us to deliver smarter, scalable and more sustainable digital platforms.

“We are passionate about sustainability and educating businesses on the environmental impact that inefficient websites, digital platforms, and technical architecture play in consuming unnecessary power.

“During our first year, we developed and launched our A+++ framework to deliver ‘greener’ technology, which has helped clients to reduce their carbon emissions and hosting bills as a result.

“We look forward to building on this over the next 12 months, especially at a time when the spotlight is on businesses to reduce their carbon footprint.”

ddroidd is aiming to double in size in its second year, employing 200 people with a £5m turnover.

ddroidd was previously a joint venture between digital agency Delete and TEC Agency in Romania. The venture was at that point called Delete Application Management. It became ddroidd after Delete was acquired by IT services firm Kagool and Ms Hendry joined by Catalin Stancel, Nicu Bordea, Oana Bufnea and Traian Rus decided to take it on as a stand-alone business last year.

In June 2019, Ms Hendry had joined Delete as head of managed services and security to help drive the joint venture.

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