Iceland set to open new Food Warehouse in at Bradford's Enterprise 5 Retail Park
Iceland Foods has announced it will be opening the doors to a brand-new The Food Warehouse store in Bradford.
Set to open on Tuesday 19 May, the store is located on the Enterprise 5 Retail Park, on Bradford Road.
Iceland said the opening will generate an estimated 20 additional jobs in the local community.
Kristian Barrett, chief operating officer at Iceland Foods, said: “We’re excited to be opening our new store in Bradford, bringing more fantastic deals and a brilliant range of frozen, grocery and fresh foods to local shoppers.
“We can’t wait to open our doors and see our customers enjoy the unrivalled variety of products available across the store.”
The firm’s Food Warehouse arm was introduced in 2014, with stores often double the size of traditional Iceland sites, offering a larger range of goods and bluk items.
The stores are designed to look like a warehouse, with wider shopping aisles and large spaces.
To celebrate the store opening, Iceland is hosting morning of activities, prize competitions and giveaways, with £1,500 worth of vouchers being given away to the first 150 customers in the queue.
Cutting the ribbon will be Iceland ambassador Josie Gibson, who will celebrate the store opening with a charity trolley dash. The items Josie collects will be donated to local food bank FoodCycle.