Morrisons and Arla agree new milk deal

The Bradford-based supermarket chain has issued a statement this afternoon in which it said it was “looking forward to working more closely with their farmers on a range of sustainability and animal welfare measures”.

Morrisons added that as part of the deal with Arla it “is also committing to further enhancing its regional and local milk offering”.

Steve Newbould, Morrisons’ head of trading - dairy, said: “We believe this agreement will be simpler for our business and will help to develop a sustainable dairy sector.”

Currently, Morrisons’ own brand liquid milk is supplied by both Arla and Muller Wiseman.