Celebrity shepherdesses blazing a trail for the countryside - The Yorkshire Post says

The likes of Yorkshire’s Amanda Owen and Alison O’Neill, along with their Cumbrian counterparts Hannah Jackson and Andrea Meanwell, are ensuring that the joys and challenges of farming in the hills of the North of England reach far beyond the rural communities where they are based to reach audiences in towns and cities across the country and beyond.

How the North’s inspiring shepherdesses are giving upland farming a powerful platform

Social media is blamed for many of society’s ills - often with some justification - but it has also provided a vital way of connecting those in urban areas with farming communities in a direct and engaging way that would not have been possible in the past. The shepherdesses who have engaged with it are now reaping what they have sown.