Down-to-earth born winners who love their county, their humanity – and willingness to help others – came to the fore in 2016 when Alistair, the double Olympic champion, virtually carried his ailing brother over the line in a selfless act of sportsmanship which won the hearts of the world.
How fitting, given the power and reach of their respective social media feeds to promote Yorkshire,, that the brothers are now teaming up to launch a new campaign to support the county’s cafes, and similar ventures, in need of a Brownlee-like lift following the lockdown.
Backed by Yorkshire Tea, not only will the initiative, called The Cafes are Open, help promote the tea rooms that have fed and watered the brothers during their training sessions, but it’s a chance to inspire others to embrace both sport and the great outdoors.
It’s certain to be another winner – just like the brilliant Brownlees.
Support The Yorkshire Post and become a subscriber today.
Your subscription will help us to continue to bring quality news to the people of Yorkshire. In return, you’ll see fewer ads on site, get free access to our app and receive exclusive members-only offers.
So, please - if you can - pay for our work. Just £5 per month is the starting point. If you think that which we are trying to achieve is worth more, you can pay us what you think we are worth. By doing so, you will be investing in something that is becoming increasingly rare. Independent journalism that cares less about right and left and more about right and wrong. Journalism you can trust.